In 2020, Larissa inadvertently became the force behind WÜL Haircare, driven by an overwhelming sense of abandonment within the natural haircare industry. With the rising trends of texturism and complicated multi-step routines, Larissa found herself yearning for a more authentic and straightforward approach to natural haircare. The market, once promising, had left her feeling disconnected, with products that were either ineffective, overly complex, or simply not designed for real hair and real lives.
Feeling orphaned by the industry, Larissa took matters into her own hands.
Battling the challenges of her hair's unique needs and her sensitivity to certain ingredients, she ventured into her kitchen with a defiant spirit. The result was the creation of the very first bottle of STIMULATE Hair and Scalp oil, marking the inception of WÜL Haircare.
Over the next two years, Larissa immersed herself in the study of ingredients, the science of hair, and the quest to address her own hair challenges. The goal was clear — to develop a simple yet effective haircare system that didn't compromise on safety or quality. What started as a personal journey evolved into a comprehensive product line that not only became a source of pride for Larissa but also mended her fractured relationship with her own crown.
WÜL Haircare is on a mission to redefine wellness in textured haircare, and it's more than just about clean ingredients.
Larissa envisions a transformative approach to haircare that goes beyond the surface — a journey of learning to properly care for our hair and scalp, transforming self-perception, and addressing the aspects we've been hiding.
"Healthy hair is your birthright. Let's achieve it together with high quality, handcrafted products that are always simple, always clean, and always made with love," says Larissa.
WÜL Haircare offers a range of products meticulously crafted to bring wellness back to textured haircare. Larissa invites individuals to join the movement, rediscover their authentic selves, and embrace the simplicity of caring for their hair and scalp.
About WÜL Haircare
WÜL Haircare, founded by Larissa in 2020, is a revolutionary brand committed to bringing authenticity and wellness back to textured haircare. Larissa's personal journey led to the creation of a high-quality, handcrafted product line that is simple, clean, and made with love. WÜL Haircare is not just about clean ingredients; it's a transformative experience, fostering a renewed connection with textured hair and promoting overall well-being.